performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was … in the marketing communications industry. Structural equation modeling was used to verify proposed relationships. The … results show that relationship marketing orientation moderates all relations of constructs in the research model. In …

. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability … capability functions as an intervention between relational capital and marketing performance. Relationship capital, integrated … marketing communication and adequate market information have a significant positive effect on customer bonding capability and …

This research attempts to explore the uses of market sensing and marketing performance through technological innovation … and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous … studies discuss technological and marketing innovation in well-established fashion industries, this study attempts to relate …

decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was … still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 … entrepreneurial marketing (opportunity-driven, proactiveness, customer intensity, risk taking, resource leveraging, and value creation …

tries to investigate the influence of strategic entrepreneurship (SE), entrepreneurial marketing (EM), and entrepreneurial …

This research study addresses the complex interaction in between advertising and marketing capabilities, financial … research study discovers the reliable moderation of CRM in the connections amongst marketing alignment, value development … of marketing abilities on financial end results and offer useful understandings for Jordanian SMEs in the solution sector …

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions … entrepreneurial marketing through digital marketing capabilities on marketing performance in Palu, Indonesia. The population in the … Technique. Hypothesis testing used was path analysis with Smart-PLS software. The results showed that entrepreneurial marketing …