This paper highlights the role that Higher Education Institutions (HEI’s) can play in the development of place umbrella brands in a rural area of Italy. Place branding in rural areas is considered a wicked problem, since it must be managed by many stakeholders who often have diverse and...

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A mail survey was used to collect information about input procurement and ethanol and co-product marketing practices from 60 U.S. ethanol production facilities. Data were used to answer questions about the conduct or behavior of ethanol producers. It was anticipated that firm conduct or behavior...