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An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt

El-Gohary, Hatem; El-Gohary, Zeinab - In: International Journal of Customer Relationship … 7 (2016) 4, pp. 1-26

This paper aims to explore the current aspects related to Electronic Marketing (E-Marketing) adoption and implementation in developing countries through examining and investigating the case Egyptian small business enterprises. The paper methodically reviews E-Marketing adoption and...

Persistent link: https://www.econbiz.de/10012043754

An Exploratory Study of the Impact of Government Policies on the Development of Small and Medium Enterprises in Developing Countries: The Case of Nigeria

Dosumu, Olusegun; Hussain, Javed; El-Gohary, Hatem - In: International Journal of Customer Relationship … 8 (2017) 4, pp. 51-62

This paper explores the effects of government policies on the development of Small and Medium Enterprises in developing countries through the examination of the case of Nigeria. Many research studies reported that SMEs in Nigeria have not benefited from the policies formulated by the government....

Persistent link: https://www.econbiz.de/10012043772

The Role of Microfinance to Empower Women: The Case of Developing Countries

Aninze, Festus; El-Gohary, Hatem; Hussain, Javed - In: International Journal of Customer Relationship … 9 (2018) 1, pp. 54-78

This article reviews, discusses and provides a critical analysis relating to the role of microfinance on issues linking to poverty, gender equality, and women empowerment with particular emphasis on developing economies. In addition, this article provides an overview of the opportunities and...

Persistent link: https://www.econbiz.de/10012043776

How Customer Relationship Management (CRM) and Innovation Influence Business Performance Mediating Role of Innovation

Pour, Mona Jami; Mamani, Elnaz Nabizadeh; Rahimzadeh, … - In: International Journal of Customer Relationship … 9 (2018) 2, pp. 1-15

productivity paradox of CRM and investigates the impact of both CRM and innovation on firm performance and also investigating … mediating role of innovation to explain the effect of CRM on performance. To obtain research objective, an empirical study was … innovation, as well as the relationship between innovation and business performance, were approved, but direct relationship …

Persistent link: https://www.econbiz.de/10012043777