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Islamic marketing and branding : thinking outside the box
Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130
Persistent link: https://www.econbiz.de/10011546794
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The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess; Amdouni, Cyrine - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
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Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
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Pedagogical reflections on Islamic marketing education in business schools : a sample outline
El-Bassiouny, Noha - In: International journal of islamic marketing and branding 2 (2017) 3, pp. 247-254
Persistent link: https://www.econbiz.de/10011858513
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Marketing to the educated Muslim woman
Kuswadi, Nauar; Jaafar, Ameena; Nurhafihz Bin Noor - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 156-169
Persistent link: https://www.econbiz.de/10011803296
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Islamic marketing mix : is there a role for Islamic-based strategies?
Johari Abdullah - In: International journal of islamic marketing and branding 3 (2018) 1, pp. 15-34
Persistent link: https://www.econbiz.de/10011886304
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Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182
Persistent link: https://www.econbiz.de/10011989251
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Islamic marketing, consumer empowerment and sustainable development : better concepts, better markets, better policies
Torlak, Ömer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 124-130
Persistent link: https://www.econbiz.de/10012209104
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Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah; Mohd Nizam Sahad - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011672605