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Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong; Atuahene-Gima, Kwaku - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
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Performance implications of deploying marketing analytics
Germann, Frank; Lilien, Gary L.; Rangaswamy, Arvind - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Theory + practice in marketing
Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710
Persistent link: https://www.econbiz.de/10011634012