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~isPartOf:"Journal of business-to-business marketing"
~subject:"Marketing management"
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Marketing management
Marketing
43
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Marketingmanagement
17
Beziehungsmarketing
8
Relationship marketing
8
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8
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8
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5
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5
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5
Verkauf
5
Wirtschaftsstudium
5
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3
Bibliometrics
3
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3
Graduate business education
3
High technology
3
Hochtechnologie
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Marketing theory
3
Marketingtheorie
3
Occupational qualification
3
Qualifikation
3
Salespeople
3
Unternehmenserfolg
3
Verkaufspersonal
3
relationship marketing
3
Betriebliche Wertschöpfung
2
Business ethics
2
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2
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2
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2
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Helm, Roland
2
Krinner, Stephanie
2
Lim, Weng Marc
2
Asseraf, Yoel
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Chang, Dae Ryun
1
Chashmi, Seyed Ali Nabavi
1
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1
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1
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1
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1
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1
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1
Im, Subin
1
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1
Krishnan, Vijaykumar
1
Lee, Heesang
1
Lee, Kyoung Woo
1
Lennerts, Silke
1
Lev, Sara
1
Li, Xiaoling
1
Li, Xinjian
1
Lieven, Theo
1
Long, Yu
1
Molner, Sven
1
Niculescu, Mihai
1
Park, Changhyun
1
Payne, Collin R.
1
Ryu, Sungmin
1
Schmalfuß, Martin
1
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1
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1
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1
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1
Tzempelikos, Nektarios
1
Vieira, Armando Luis
1
Vorhies, Douglas W.
1
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1
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1
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Journal of business-to-business marketing
SpringerLink / Bücher
65
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
30
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
20
Springer eBook Collection
20
Journal of marketing
18
Journal of strategic marketing
18
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
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ECONIS (ZBW)
17
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1
What will business-to-business marketers learn from neuro-
marketing
? : insights for business
marketing
practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
2
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
3
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
4
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
5
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
6
Marketing
and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
7
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
8
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
9
One-to-one and one-to-many business relationship
marketing
: toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
10
The effects of relationship
marketing
on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
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