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The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David; Mummalaneni, Venkatapparao; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
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Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.; Thelen, Shawn T. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.; Uslay, Can; Ndubisi, Nelson Oly - In: Journal of business-to-business marketing 15 (2008) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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Trends in executive education in business marketing
Narayandas, Das - In: Journal of business-to-business marketing 14 (2007) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10003507005
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Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.; Speh, Thomas W. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Butaney, Gul T. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 103-109
Persistent link: https://www.econbiz.de/10003507084
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Impetus for the topic - building on our long and distinguished past
Lichtenthal, J. David - In: Journal of business-to-business marketing 14 (2007) 4, pp. 3-10
Persistent link: https://www.econbiz.de/10003583759