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~isPartOf:"Journal of marketing"
~person:"Kotler, Philip"
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Kotler, Philip
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Journal of marketing
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Reinventing
marketing
to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
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