Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cover and Contents Pages
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
17
Marketingmanagement
10
marketing
9
Consumer behaviour
5
Gender
5
Geschlecht
5
Konsumentenverhalten
5
Frauen
4
Marketing theory
4
Marketingtheorie
4
Women
4
Bibliometrics
3
Bibliometrie
3
Brand management
2
Business start-up
2
Entrepreneurs
2
Entrepreneurship
2
Entrepreneurship approach
2
Markenführung
2
Market research
2
Marktforschung
2
Theorie
2
Theory
2
Unternehmensgründung
2
Unternehmer
2
market practice
2
marketing management
2
marketing strategy
2
Arbeitsmarkt
1
Art
1
Artists
1
Arts
1
Authentic assessments
1
Autoethnography
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Big Data
1
Big data
1
Brand architecture
1
more ...
less ...
Online availability
All
Undetermined
8
Free
2
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatzsammlung
1
Nachruf
1
Language
All
English
10
Author
All
Dobscha, Susan
2
Murto, Riikka
2
Östberg, Jacob
2
Abratt, Russell
1
Baker, Michael John
1
Bruce, Helen L.
1
Ferguson, Sarah Lord
1
Ferreira, Caitlin C.
1
Godfrey, Richard
1
Higgins, Matthew
1
Kjellberg, Hans
1
Krolikowska, Ewa
1
Mingione, Michela
1
Nilsson, Johan
1
Pitt, Leyland F.
1
Purchase, Sharon
1
Rooney, Tara
1
Tadajewski, Mark
1
Volery, Thierry
1
more ...
less ...
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
SpringerLink / Bücher
65
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
30
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
20
Springer eBook Collection
20
Journal of marketing
18
Journal of strategic marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Entrepreneurial
marketing
and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
2
Influencer
marketing
and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
3
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
4
Introduction to the special issue on gender impacts : consumption, markets,
marketing
, and
marketing
organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
Saved in:
5
Gender categorisation in representational market practice
Murto, Riikka
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 238-265
Persistent link: https://www.econbiz.de/10012515246
Saved in:
6
Gender impacts : consumption, markets,
marketing
, and
marketing
organisations
Dobscha, Susan
(
ed.
);
Östberg, Jacob
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515290
Saved in:
7
Marketing
innovation : a systematic review
Purchase, Sharon
;
Volery, Thierry
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 763-793
Persistent link: https://www.econbiz.de/10012292956
Saved in:
8
Marketing
strategy and the hunt for era V
Godfrey, Richard
;
Higgins, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 867-887
Persistent link: https://www.econbiz.de/10012292960
Saved in:
9
Women microbusiness owners' entrepreneurial
marketing
decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
10
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
