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Consumer behaviour
307
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307
Brand management
49
Markenführung
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Brand image
35
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35
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31
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Piacentini, Maria
7
Hogg, Margaret K.
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Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
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Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
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Carrigan, Marylyn
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Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
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Shankar, Avi
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Uncles, Mark D.
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Vom Lehn, Dirk
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Wells, Victoria
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Arsel, Zeynep
2
Baron, Steve
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Brownlie, Douglas
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Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
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Journal of marketing management : MM
Journal of retailing and consumer services
1,936
Journal of business research : JBR
1,920
International journal of consumer studies
764
International journal of hospitality management
727
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER working paper series
608
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
545
Working paper / National Bureau of Economic Research, Inc.
529
NBER Working Paper
461
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
358
Journal of marketing research : JMR
354
European journal of marketing : EJM
350
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
American journal of agricultural economics
342
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Tourism management : research, policies, practice
322
Journal of travel and tourism marketing
316
Journal of international consumer marketing
314
Journal of retailing
307
Marketing letters : a journal of research in marketing
302
Food policy : economics planning and politics of food and agriculture
299
Journal of marketing communications
297
Journal of economic psychology : research in economic psychology and behavioral economics
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
290
Cogent business & management
289
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
286
Journal of marketing
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
The international review of retail, distribution and consumer research
275
Technological forecasting & social change : an international journal
270
Journal of the Academy of Marketing Science
268
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ECONIS (ZBW)
309
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1
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
Individual values and motivational complexities in ethical clothing consumption : a means-end approach
Jägel, Thomas
;
Keeling, Kathy
;
Reppel, Alexander
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 373-396
Persistent link: https://www.econbiz.de/10009545956
Saved in:
4
When consumers cope with price-persuasion knowledge : the role of topic knowledge
Kachersky, Luke
;
Kim, Hyeong Min
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 28-40
Persistent link: https://www.econbiz.de/10008841703
Saved in:
5
Ethical claims and labelling : an analysis of consumers' beliefs and choice behaviours
Hoek, Janet
;
Roling, Nicole
;
Holdsworth, David
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 772-792
Persistent link: https://www.econbiz.de/10009790977
Saved in:
6
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
7
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
8
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
9
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
10
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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