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A bibliometric analysis and text mining of the entrepreneurial marketing domain : emerging trends and future research directions
Amjad, Tayyab; Dent, Michael M.; Mansor, Nur Naha Abu - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 393-409
Persistent link: https://www.econbiz.de/10014506453
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Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman; Shaikh, Ateeque; … - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
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Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
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Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna; Viljamaa, Anmari; Kangas, Emilia - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
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Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame; Tettey, Louis Numelio; Acheampong, George - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
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Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin; Horky, Alisha Blakeney; Kaufmann, … - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
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The farm-based entrepreneur’s marketing mix : a case study from the local food sector
Hersleth, Stine Alm; Kubberød, Elin; Gonera, Antje - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 176-194
Persistent link: https://www.econbiz.de/10013369610
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Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete; Farhangmehr, Minoo; Pinho, José Carlos; … - In: Journal of research in marketing and entrepreneurship 24 (2022) 2, pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
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Marketing/entrepreneurship interface research priorities (2023-2026)
Alqahtani, Nasser; Uslay, Can - In: Journal of research in marketing and entrepreneurship 24 (2022) 2, pp. 405-419
Persistent link: https://www.econbiz.de/10013369674