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Branding as innovation within agribusiness value chains
Lewis, Gemma; Crispin, Stuart; Bonney, Lawrence; Woods, … - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 146-162
Persistent link: https://www.econbiz.de/10010465769
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Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle; Daellenbach, Urs S.; Davenport, Sally; … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
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Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan; Regev, David - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
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The art of entrepreneurial market creation
Lehman, Kim; Fillis, Ian Ronald; Miles, Morgan P. - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
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Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
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Entrepreneurial marketing : a strategy for the twenty-first century?
Morrish, Sussie C. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 110-119
Persistent link: https://www.econbiz.de/10009507695
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The mediating role of mindul entrepreurial marketing (MEM) between production and consumption
Uslay, Can; Erdogan, Emine - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 1, pp. 47-62
Persistent link: https://www.econbiz.de/10010407287
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Market creation: the epitome of entrepreneurial marketing practices
Gaddefors, Johan; Anderson, Alistair R. - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10003949103
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Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind; Rowley, Jennifer - In: Journal of research in marketing and entrepreneurship : JRME 11 (2009) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
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The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane; Kernek, Courtney R.; Toombs, … - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10011598718