Narrow search
Showing 1 - 10 of 18
Cover Image
Sustainability in business from a marketing perspective
Tollin, Katrin; Christensen, Lars Bech; Wilke, Ricky - In: Journal of strategic marketing 23 (2015) 6, pp. 471-496
Persistent link: https://www.econbiz.de/10011478806
Cover Image
Diffusing market orientation to drive marketing capital : evidence from Vietnam
Nguyen Dinh Tho; Nguyen Thi Mai Trang; Shultz, Clifford J. - In: Journal of strategic marketing 26 (2018) 6, pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
Cover Image
Anatomy of entrepreneurial marketing
O'Cass, Aron; Morrish, Sussie - In: Journal of strategic marketing 24 (2016) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Cover Image
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Cover Image
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Cover Image
Leadership marketing : an exploratory study
O'Keeffe, Alina; Ozuem, Wilson; Lancaster, Geoff - In: Journal of strategic marketing 24 (2016) 5, pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Cover Image
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A. - In: Journal of strategic marketing 23 (2015) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
Cover Image
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D. - In: Journal of strategic marketing 27 (2019) 1, pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Cover Image
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida; Reid, Mike; Dobele, Angela R. - In: Journal of strategic marketing 28 (2020) 2, pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Cover Image
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran; Fathollahzadeh, Zeinab - In: Journal of strategic marketing 28 (2020) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10012202799