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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketing management"
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Marketing management
Marketing
54
Marketing theory
14
Marketingtheorie
14
Marketingmanagement
13
Peter F. Drucker
11
USA
9
United States
9
Beziehungsmarketing
7
Relationship marketing
7
Firm performance
5
Management
5
Unternehmenserfolg
5
Consumer behaviour
4
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4
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4
Marktforschung
4
Betriebswirtschaftslehre
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3
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2
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Ethics
2
Ethik
2
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2
Marketing department’s influence
2
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2
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2
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2
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13
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Chari, Simos
2
Feng, Hui
2
Morgan, Neil A.
2
Whitler, Kimberly A.
2
Bharadwaj, Neeraj
1
Chakravarty, Anindita
1
Clark, Terry D.
1
Fang, Eric
1
Grewal, Dhruv
1
Hodis, Monica
1
Homburg, Christian
1
Hult, G. Tomas M.
1
Jozic, Danijel
1
Key, Thomas Martin
1
Kim, Seoyoung
1
Krush, Michael T.
1
Kuehnl, Christina
1
Lusch, Robert F.
1
Mele, Cristina
1
Morgan, Robert
1
Nath, Pravin
1
Pels, Jaqueline
1
Plangger, Kirk
1
Rajaratnam, Daniel
1
Ruyter, Ko de
1
Saini, Amit
1
Sheth, Jagdish N.
1
Sohi, Ravipreet S.
1
Sridhar, Shrihari
1
Storbacka, Kaj
1
Tucker, Catherine
1
Uslay, Can
1
Varadarajan, Rajan
1
Webster, Frederick E.
1
Zhang, Peng Vincent
1
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
65
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
30
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
20
Springer eBook Collection
20
Journal of marketing
18
Journal of strategic marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
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ECONIS (ZBW)
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1
Research in
marketing
strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
2
Theoretical underpinnings of research in strategic
marketing
: a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
New vistas for
marketing
strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
4
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
Peter Drucker on
marketing
: an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
6
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
7
Elevating
marketing
:
marketing
is dead! Long live
marketing
!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
8
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
9
Chief
marketing
officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
10
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
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