//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Legends in marketing"
~person:"Kotler, Philip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cover and Contents Pages
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
10
Economic history
1
Gerald Zaltman
1
Innovation
1
Scientists
1
Social change
1
Sozialer Wandel
1
Wirtschaftsgeschichte
1
Wissenschaftler
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Collection of articles of several authors
10
Sammelwerk
10
Reprint
2
Collection of articles written by one author
1
Sammlung
1
Language
All
English
10
Author
All
Kotler, Philip
Sheth, Jagdish N.
12
Zaltman, Gerald
7
Krishnan, Balaji C.
3
Andreasen, Alan R.
2
Malhotra, Naresh K.
2
Varadarajan, Rajan
2
Wind, Yoram
2
Achrol, Ravi S.
1
Ambler, Tim
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Barwise, Patrick
1
Bayus, Barry L.
1
Blattberg, Robert C.
1
Bloom, Paul N.
1
Citrin, Alka V.
1
Coughlan, Anne T.
1
Coulter, Robin A.
1
Czinkota, Michael R.
1
Davidson, J. H.
1
Day, George S.
1
Deshpandé, Rohit
1
Duparcq, Patrick J.
1
Fletcher, Winston
1
Grier, Sonya A.
1
Hanson, Ward Andrew
1
Hirschman, Elizabeth Caldwell
1
Jaworski, Bernard J.
1
Jayachandran, Satish
1
Johnston, Wesley J.
1
Kim, Sung S.
1
Kohli, Ajay Kumar
1
Krishnamurthi, Lakshman
1
LaTour, Kathryn A.
1
Levy, Sidney J.
1
Lin, Nan
1
Maclnnis, Deborah J.
1
Malthouse, Edward C.
1
Moorman, Christine
1
more ...
less ...
Published in...
All
Legends in marketing
Always learning
7
wi - Wirtschaft
6
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Springer eBook Collection
2
wi / wirtschaft
2
wi wirtschaft
2
Always Learning
1
EBL-Schweitzer
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Holt, Rinehart and Winston marketing series
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing series
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Perspectives marketing
1
Prentice Hall marketing
1
Prentice-Hall International editions
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
The Prentice Hall series in marketing
1
The journal of business strategy
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
The social and ethical side of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
3
Broadening the concept and applications of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
4
Marketing
in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
5
Globalization and international
marketing
competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
6
Strategic
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
7
Improving the role and practice of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
9
Analytical
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
10
Marketing
theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->