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Marketing
18
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Legends in marketing
Routledge studies in the history of economics
34
The international library of critical writings in economics
29
An Elgar reference collection
27
Handbooks in economics
26
Premier reference source
23
Edward Elgar E-Book Archive
21
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
20
Research in the history of economic thought and methodology
19
Routledge frontiers of political economy
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
The pioneering papers of the Nobel Memorial Laureates in economics
13
Zeszyty naukowe
13
Revue économique : revue bimestrielle
12
Zeszyty naukowe / Akademia Ekonomiczna
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11
Erfurter Hefte zum angewandten Marketing
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History of political economy
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Acta Universitatis Lodziensis / Folia oeconomica
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Lecture notes in economics and mathematical systems : LNEMS
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The American economic review
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9
Schriften des Vereins für Socialpolitik : SVS
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Zeitschrift für Betriebswirtschaft / Ergänzungsheft : ZfB
9
Elgar original reference
8
Journal of economic dynamics & control
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Research in the history of economic thought and methodology : a research annual
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7
Journal of marketing management : MM
7
Journal of the European Economic Association
7
Marketing intelligence & planning
7
Papers and proceedings of the annual meeting of the American Economic Association
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ECONIS (ZBW)
18
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1
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of
18
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1
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
3
Managerial
marketing
: current thought
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969740
Saved in:
4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
7
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
8
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
The future of
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
10
The social and ethical side of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
1
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