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A balance model for evaluating subsets of multiattributed items
Farquhar, Peter H.; Rao, Vithala R. - In: Management science : journal of the Institute for … 22 (1976) 5, pp. 528-539
Persistent link: https://www.econbiz.de/10002145199
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Possibilities for application of operational research to problems of development
Tinbergen, Jan - In: Management science : journal of the Institute for … 10 (1964) 2, pp. 193-197
Persistent link: https://www.econbiz.de/10002930066
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The new product problem : an approach for investigating product failures
Dillon, William R. - In: Management science : journal of the Institute for … 25 (1979) 12, pp. 1184-1196
Persistent link: https://www.econbiz.de/10002077722
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Models of new product diffusion through advertising and word-of-mouth
Dodson jr., Joe A.; Muller, Eitan - In: Management science : journal of the Institute for … 24 (1978), pp. 1568-1578
Persistent link: https://www.econbiz.de/10002081008
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Demon : Decision mapping via optimum go-no networks ; a model for marketing new products
Charnes, Abraham; Cooper, W. W.; DeVoe, J. K. - In: Management science : journal of the Institute for … 12 (1966) 11, pp. 865-887
Persistent link: https://www.econbiz.de/10001991838
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A new product growth for model consumer durables
Bass, Frank M. - In: Management science : journal of the Institute for … 15 (1969) 5, pp. 215-227
Persistent link: https://www.econbiz.de/10001879421
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Problems in predicting new product growth for consumer durables
Heeler, Roger M.; Hustad, Thomas P. - In: Management science : journal of the Institute for … 26 (1980) 10, pp. 1007-1020
Persistent link: https://www.econbiz.de/10002758714
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Network models for estimating brand-specific effects in multi-attribute marketing models
Srinivasan, V. - In: Management science : journal of the Institute for … 25 (1979) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10002858703
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A Bayesian approach to test market selection
Rao, Vithala R.; Winter, Frederick W. - In: Management science : journal of the Institute for … 27 (1981) 12, pp. 1351-1369
Persistent link: https://www.econbiz.de/10002679244
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Manpower flows and the innovation process
Ettlie, John E. - In: Management science : journal of the Institute for … 26 (1980) 11, pp. 1086-1095
Persistent link: https://www.econbiz.de/10002127919