//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cattle are what they eat : a c...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Theorie
24
Theory
24
Emotion
23
Experiment
21
Willingness to pay
21
Zahlungsbereitschaftsanalyse
21
Advertising
19
Cognition
19
Kognition
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Preismanagement
15
Pricing strategy
15
Präferenztheorie
15
Theory of preferences
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Personality psychology
13
Persönlichkeitspsychologie
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
more ...
less ...
Online availability
All
Undetermined
139
Free
17
Type of publication
All
Article
301
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
298
Aufsatz in Zeitschrift
298
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
302
Author
All
Kim, Jungkeun
4
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Dogerlioglu-Demir, Kivilcim
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Koçaş, Cenk
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,936
Journal of business research : JBR
1,920
International journal of consumer studies
764
International journal of hospitality management
727
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER working paper series
608
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
545
Working paper / National Bureau of Economic Research, Inc.
529
NBER Working Paper
461
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
358
Journal of marketing research : JMR
354
European journal of marketing : EJM
350
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
American journal of agricultural economics
342
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Tourism management : research, policies, practice
322
Journal of travel and tourism marketing
316
Journal of international consumer marketing
314
Journal of marketing management : MM
309
Journal of retailing
307
Food policy : economics planning and politics of food and agriculture
299
Journal of marketing communications
297
Journal of economic psychology : research in economic psychology and behavioral economics
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
290
Cogent business & management
289
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
286
Journal of marketing
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
The international review of retail, distribution and consumer research
275
Technological forecasting & social change : an international journal
270
Journal of the Academy of Marketing Science
268
more ...
less ...
Source
All
ECONIS (ZBW)
302
Showing
1
-
10
of
302
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The double benefits of consumer certainty : combining risk and range effects
Maier, Erik
;
Wilken, Robert
;
Dost, Florian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011399088
Saved in:
2
Seemingly incidental anchoring : the effect of incidental environmental anchors on consumers’ willingness to pay
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 607-618
Persistent link: https://www.econbiz.de/10011399141
Saved in:
3
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
4
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
5
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
Saved in:
6
When counterfeits raise the appeal of luxury brands
Romani, Simona
;
Gistri, Giacomo
;
Pace, Stefano
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
Saved in:
7
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
8
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
9
Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
Saved in:
10
Strategy and response to purchase intention questions
Lusk, Jayson L.
;
McLaughlin, Leatta
;
Jaeger, Sara R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003471247
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->