"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

"Cross border business transactions have become increasingly important due to new norms of doing business so this book captures the multi-faceted outlook on international business phenomena particularly when cross border businesses were severely affected by the worldwide pandemic."

"The goal of the book is a variety of perspectives on the conditions under which the Knowledge Economy concept -and the triple helix approach-- are of value for developing countries, and which adaptations are being applied to adjust to local circumstances."