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What's in a name? : the impact of subcategory salience on value perception and upgrade intention for multicategory products
Han, Jin K.; Chung, Seh Woong; Sohn, Yong Seok - In: Psychology & marketing 35 (2018) 12, pp. 913-922
Persistent link: https://www.econbiz.de/10011970103
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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
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Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Psychology & marketing 41 (2024) 1, pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
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Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael; Muñoz-Gallego, Pablo Antonio - In: Psychology & marketing 39 (2022) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
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Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Zhang, Hao; Bai, Xiaofei; Ma, Zengguang - In: Psychology & marketing 39 (2022) 11, pp. 2171-2183
Persistent link: https://www.econbiz.de/10013465156
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"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Cleveland, Mark; Kalamas, Maria; Laroche, Michel - In: Psychology & marketing 29 (2012) 5, pp. 293-305
Persistent link: https://www.econbiz.de/10009547324
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An alternative approach to the measurement of emotional attachment
Jiménez, Fernando R.; Voss, Kevin E. - In: Psychology & marketing 31 (2014) 5, pp. 360-370
Persistent link: https://www.econbiz.de/10010362507
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The impact of stress on consumers' willingness to pay
Maier, Erik; Wilken, Robert - In: Psychology & marketing 31 (2014) 9, pp. 774-785
Persistent link: https://www.econbiz.de/10010405131
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Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna; Brush, Gregory J. - In: Psychology & marketing 25 (2008) 8, pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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It's the smallness that counts : consumer preferences for small versus large companies' products
Uzdavinyte, Elze; Baršytė, Justina; Kaminskiene, Zivile - In: Psychology & marketing 40 (2023) 12, pp. 2576-2587
Persistent link: https://www.econbiz.de/10014432502