Umberger, Wendy J.; Feuz, Dillon M. - In: Review of Agricultural Economics 26 (2004) 2, pp. 170-185
The validity and effectiveness of using experimental auctions to elicit consumers' willingness-to-pay for closely related, quality-differentiated products is examined. The effect of panelists' demographics on bid values and auction winners, and the impact of experimental procedures on auction...
