Beekeeping is an activity of great socioeconomic importance in Mexico, since 80% of beekeepers are resource-poor farmers; it is among the top three of the livestock subsector and is a source of foreign exchange activity, over the 80% of the production from 59.00 tons approximately, is exported....

This research describes and analyzes the commercial actions being conducted in six groups of producers bee located on the periphery of the state capital of Puebla, Mexico. We study the guidelines that have developed around the marketing as a discipline dedicated to analysis and implications of...