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This analysis indicates that generic advertising expenditures, ceteris paribus, generated rightward shifts in demand for fluid milk in the Texas Market Order over the period January 1980 to September 1988. Generally, the results from this study are in agreement with previous research efforts...
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or cured and stored for later sale. The optimum marketing decision, based on expected net revenue, is dependent on yield … and prices and their variability, and on costs of storage. A marketing strategy is developed using Target MOTAD and data …
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, and financial risks is presented. Production and marketing strategies for corn and soybeans in Georgia and Illinois are …
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