Risk-efficient portfolios from a subset of marketing strategies were identified using Target-MOTAD. Portfolios were … optimal marketing strategy selection during 1972-1985. The results support previous conclusions that the risk borne when … following a combination of marketing strategies was less than the risk of any single marketing strategy examined. The results …

-hedging alternatives. Results establish that farm-level cross-hedging can be considered a viable marketing alternative. …

to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age … marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient …