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Aktuelle Führungstheorien und -konzepte
Lang, Rainhart - 2014
Führungssicht -- Implizite Führungstheorien -- Neo-charismatische Führungstheorie -- Leader-Member-Exchange-Theory -- Geteilte und …
Persistent link: https://www.econbiz.de/10014017018
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Grundlagen empirischer Forschung : Zur Methodologie in der Betriebswirtschaftslehre
Eisend, Martin - 2017
anschaulich dar im Hinblick auf die Zielsetzung empirisch ausgerichteter wissenschaftlicher Arbeiten, einen Beitrag zur (Weiter-)Entwicklung …. Auflage von „Marketing-Theorie“ aufgebaut. Hinsichtlich methodischer Gesichtspunkte stehen die Grundideen von …
Persistent link: https://www.econbiz.de/10014018404
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A Theory of Marketing : Outline of a Social Systems Perspective
Lndicke, Marius K. (contributor) - 2006
of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …
Persistent link: https://www.econbiz.de/10013520795
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Understanding Leadership Perspectives : Theoretical and Practical Approaches
Fairholm, Gilbert W. (contributor);  … - 2009
There is no dearth of popular books on leadership, often extolling the virtues of charismatic, celebrity leaders or offering simplistic formulas for “inspiring the troops” to achieve “extraordinary results”. However, empirical research and exploration of leadership and its many elements...
Persistent link: https://www.econbiz.de/10013521144
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Social Pacts, Employment and Growth : A Reappraisal of Ezio Tarantelli’s Thought
Acocella, Nicola (contributor); Leoni, Riccardo (contributor) - 2007
In this book leading European economists examine the current status of social pacts and their future. Particular focus is placed on the role of trade unions, and the positive role they can play for economic and social stability by agreeing to set wages on the basis of a target rate of inflation....
Persistent link: https://www.econbiz.de/10013520681