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Internes
Marketing
: Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred
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1999
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001365814
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Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
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