Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"wi wirtschaft"
~person:"Kotler, Philip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cover and Contents Pages
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
2
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Textbook
1
Language
All
German
2
Author
All
Kotler, Philip
Keller, Kevin Lane
2
Opresnik, Marc Oliver
2
Chernev, Alexander
1
Institution
All
Pearson Studium
1
Published in...
All
wi wirtschaft
Legends in marketing
10
Always learning
7
wi - Wirtschaft
6
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Harvard business review : HBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Springer eBook Collection
2
wi / wirtschaft
2
Always Learning
1
EBL-Schweitzer
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Holt, Rinehart and Winston marketing series
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing series
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Pearson Education International
1
Pearson Global edition
1
Pearson one
1
Perspectives marketing
1
Prentice Hall marketing
1
Prentice-Hall International editions
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
The Prentice Hall series in marketing
1
The journal of business strategy
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing
-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Marketing
-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
