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primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
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as equilibrium of asset specificity between market partners, their reputation and relational marketing prevent …
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Der deutsche Lebensmitteleinzelhandel ist durch einen starken Preiswettbewerb geprägt.Sonderangebote stellen dabei das zentrale Marketinginstrument für viele Einzelhändler dar. Preissynchronisation wird als das gleichzeitige Anpassen von Preisen definiert. Das Fehlen dieser Gleichzeitigkeit...
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In the centrally planned economy of the former Soviet Union, retail and wholesale trade were very much neglected. Since the beginning of transition the share of trade has increased considerably both in terms of its contribution to national product and employment. This paper analyses the...
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