The aim of this study is to contribute to the explanation of consumer behaviour.To do so, it is not sufficient to identify the product characteristics most relevant tothe consumer. Moreover, the reasons why consumers attach meaning to the productattributes have to be found out, whereas the...

The prevalence of non-monetary transactions (NMT) in the Ukrainian economyis a phenomenon attributable to its transition to a market system. Major types ofNMT are barter transactions, offsets and payment in kind. Non-monetary transactionsare widespread in agriculture.The aim of this research is...

Transition from the planned to the market economy involved profound changesin Ukrainian economy. Before the liberalization of prices in 1992, milk processingin Ukraine was concentrated in regionally distributed large state milk processingfactories. In the meantime, the dairy sector has been...