The titled of this study is "The Influence of Television Advertising Shampoo Pantene Against Consumer Preferences (AMIK MBP students case study field)". The purpose of this study was to determine the effect of advertising on consumer preferences AMIK MBP Medan’s students. The study is research...

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...