Master's work analyze various Lithuanian and foreign authors marketing strategies formulation and management … theoretical aspects. Also, have been made a comprehensive marketing analysis of environmental factors, discussed market … segmentation, target market selection, positioning strategy and marketing elements of the strategy, described necessity of …

The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …