The article investigates the importance of perceived brand name value from an external point of view of perception of the Slovenian consumers. Based on the stratified survey and quantitative research we note the relationship between the origin of the product, marketing mix elements, and the...

This article deals with the higher education demand factors in Slovenia. We present an empirical application of the demand models, and based on the estimates of the models’ parameters, we develop the most appropriate empirical higher education demand model for Slovenia. The model includes...