The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when … managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is … not a religious book. It a marketing book that represents the values behind a business model adopted by nearly one fifth …

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications … -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country …

pt. 1. Understanding Islamic marketing -- pt. 2. The Islamic marketing mix -- pt. 3. Issues in Islamic marketing. …