The monograph analyses the association between the strategic alliance of independent film distributors in Central and Eastern Europe and economic successfulness of their marketing activities. Strategic partnerships, marketing strategies and film industry are explained. The characteristics of the...

This paper investigates determinants of competition in agro-food trade between five transition Central European Countries (CEC-5) (Czech Republic, Hungary, Poland, Slovakia, and Slovenia) and the European Union (EU-15) countries during the preenlargement years 1995-2003. We distinguish between...