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~person:"Boone, Louis E."
~subject:"Marketing management"
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Marketing management
Marketing
17
Marketingmanagement
7
Absatz
4
Theorie
4
Theory
4
USA
4
United States
4
Absatzpolitik
3
Einführung
3
Hand- und Lehrbücher, Nachschlagewerke
2
International marketing
2
Internationales Marketing
2
Marketing theory
2
Marketingtheorie
2
Verbraucher
2
Vereinigte Staaten
2
Welt
2
World
2
Absatzplanung
1
Absatztechnik
1
Absatzweg
1
B-to-B-Marketing
1
Betriebswirtschaftliche Einführungsschriften
1
Beziehungsmarketing
1
Brand management
1
Business-to-business marketing
1
Markenführung
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Preisgestaltung
1
Produktgestaltung
1
Relationship marketing
1
Werbung
1
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Book / Working Paper
7
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Lehrbuch
3
Textbook
3
Glossar enthalten
2
Glossary included
2
Language
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English
7
Author
All
Boone, Louis E.
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Vrontis, Demetris
8
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
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Dickenson series on business management
1
Source
All
ECONIS (ZBW)
7
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1
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
-
2. ed.
Persistent link: https://www.econbiz.de/10000677422
Saved in:
2
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
3
Contemporary
marketing
Boone, Louis E.
-
1983
-
4th ed
Persistent link: https://www.econbiz.de/10001630005
Saved in:
4
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
5
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
6
Principles of contemporary
marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
7
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
1989
-
6. ed.
Persistent link: https://www.econbiz.de/10013467867
Saved in:
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