Several researches evaluated consumers’ Willingness To Pay (WTP) for each meat traceable attribute, generating a great deal of information in this regard, although specific to the conditions of each study. In light of this, WTP estimates for traceability characteristics differ across the...

Several researches evaluated consumers’ Willingness To Pay (WTP) for each meat traceable attribute, generating a lot of information in this regard, although related to the conditions of each study. In light of this, WTP estimates for traceability characteristics largely differ across the...

In recent years, in the field of consumer behaviour, a large number of new models and instruments for preference analysis have been proposed. This strand of the literature has developed along two different lines. The first has produced approaches that have a more solid economic basis, but which...

The agri‐food sector and food consumption models have experienced both worldwide and in Europe a process of change that still appears ongoing. The main effects of this change are clearly visible in a whole series of new developments. The most interesting of these appears to be the role played...