“content marketing”. This study incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope of … social media (SM) as a marketing communications and media content distribution system. In an exploratory content analysis of … marketing communications with special attention to their usage of media-specific contents. SM impels companies to eventually …

elterjedése és fejlődése marketing- és üzleti szempontból is meghatározóvá válik. Jelen tanulmány célja, hogy a marketing- és a …

helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive … best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we … compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an …

available marketing communications tool. In our empirical research, we analyze consumer narratives (n=151) with the methodology …

frequently used platform in Hungary – that is extraordinarily important, or even the only reasonably accessible marketing …

vizsgálja a fogyasztó és a vállalat kapcsolatát az érték dimenzióinak megnyilvánulása mentén a posztmodern marketing …