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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022
Persistent link: https://www.econbiz.de/10012609400
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Building corporate identity, image and reputation in the digital era
Melewar, T. C. (ed.); Dennis, Charles (ed.);  … - 2022
, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a …
Persistent link: https://www.econbiz.de/10012485177