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~person:"Doyle, Peter"
~subject:"Marketing management"
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Marketing management
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Doyle, Peter
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
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19
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7
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7
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7
Opresnik, Marc Oliver
7
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7
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Images of strategy
1
International marketing ; Vol. 1
1
The Harper and Row European marketing series
1
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ECONIS (ZBW)
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1
Analytical
marketing
management
Doyle, Peter
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000323891
Saved in:
2
Strategy as
marketing
Doyle, Peter
- In:
Images of strategy
,
(pp. 331-355)
.
2003
Persistent link: https://www.econbiz.de/10001754671
Saved in:
3
Marketing
management and strategy
Doyle, Peter
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10001593160
Saved in:
4
Value-based
marketing
:
marketing
strategies for corporate growth and shareholder value
Doyle, Peter
-
2000
Persistent link: https://www.econbiz.de/10001495167
Saved in:
5
Marketing
management and strategy
Doyle, Peter
;
Stern, Philip
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10003095412
Saved in:
6
Value-based
marketing
:
marketing
strategies for corporate growth and shareholder value
Doyle, Peter
-
2008
-
2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
Saved in:
7
Valuing
marketing
's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
8
Marketing
management and strategy
Doyle, Peter
-
1998
-
2. ed
Persistent link: https://www.econbiz.de/10013475026
Saved in:
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