consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding … of value -- The young ones, shopping and marketing channels : what actually shapes their mind? -- Marketing … communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services …

in sub-Saharan Africa : an exploration of "big tobacco" marketing practices / Nnamdi O Madichie, London School of … marketing / Ayodele Oniku, University of Lagos, Nigeria -- Consumer values and green products consumption in Malaysia : a … -- Sustainable consumption and green marketing in developing countries- contemporary perspectives on Nigeria and Kenya as case …