The demand for organic food products has expanded rapidly in the past decade on a global basis, stimulated by consumer perceptions that organic products are safer, cleaner and more ethical than conventional products. The demand for organic products was estimated to grow at a rate of 15-20 per...

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...

Effective communication is one of the keys to achieving successful partnerships between beef business managers, technical specialists, businesses in value chains, CRC management and partner agencies. It is the responsibility of the BPP Communication, Information and Marketing Strategy to ensure...