The demand for organic food products has expanded rapidly in the past decade on a global basis, stimulated by consumer perceptions that organic products are safer, cleaner and more ethical than conventional products. The demand for organic products was estimated to grow at a rate of 15-20 per...

Key findings regarding the structure of trade for tomato, rape, and onion into Lusaka are (a) regional trade is an important part of Zambia’s fresh produce system, (b) supply chains for tomato, rape, and onion are short, (c) the role of the modern market system is very small, and (d) the role...

Brokers are agents who arrange sales without taking ownership of the commodity, earning their money on a commission. Brokers are a common but often controversial presence in wholesale markets of East and Southern Africa. Efficient brokering can be beneficial by matching buyers and sellers more...

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...

Ministry of Agriculture and Rural Development, Directorate of Economics, Republic of Mozambique

Ministry of Agriculture and Rural Development, Directorate of Economics, Republic of Mozambique

After a burst of enthusiasm through the middle part of this decade regarding the supermarket revolution, there now exists a broad consensus that this phenomenon is likely to proceed much more slowly than once thought in Sub-Saharan Africa. This is especially true in fresh produce supply chains,...

Effective communication is one of the keys to achieving successful partnerships between beef business managers, technical specialists, businesses in value chains, CRC management and partner agencies. It is the responsibility of the BPP Communication, Information and Marketing Strategy to ensure...