. Beef consumers are demanding for experience quality that matches their expectations, particularly with respect to beef … tenderness. The development of a beef quality grading and guarantee system obtained through muscle profiling research, can allow … the beef industry to meet these demands. A qualitative consumer study has been carried out with beef consumers in France …

branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process …. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and quality aspects … than the other two store branded beefs. Preference for Carnalentejana beef stayed highly consistent even after the blind …

consumers' attitudes towards and preferences regarding beef and pork. In general, consumers consider meat to be a healthy and … lack of naturalness in the production and processing of beef products. In the Q-PorkChains study consumer and citizen … product concepts and products, with the aim of boosting consumer trust and invigorating the European beef and pork industries …

Use of novel technologies in beef production chains may affect consumers' opinion of meat products. A qualitative study … was performed to investigate consumers' acceptance of seven beef processing technologies: marinating by injection for …) nutritional enhancement; 6) shock wave treatment and 7) thermal processing. Participants' attitudes towards beef, their …

The main objectives of the present study are to understand how Portuguese consumers perceive beef quality in a real …-life purchase environment, which intrinsic and extrinsic quality cues consumers use when evaluating and forming beef quality … investigate how quality expectations are related to quality experience and future purchase intention after blind-tasting of beef …

European beef consumption has been gradually declining during the past decades, while consumers' concerns about beef … safety have increased. This paper explores consumer perceptions of and interest in beef safety and beef safety information …, and their role in beef safety assessment and the beef consumption decision making process. Eight focus group discussions …