This article surveys British consumers’ preference for domestic and imported beef identified by country of origin labels (COOLs). Like previous studies related to COOL, we found a strong preference for domestic beef. Furthermore, the factors influencing such preference were examined. Using...

Coffee consumption in China has seen a significant rise in recent years. This study seeks to explore the determinants of coffee consumption in China with a specific focus on fair trade coffee. In a survey of 564 respondents in Wuhan City, consumers’ willingness to pay (WTP)for fair trade...

The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known...

Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...

This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate...

Locavorism and the Local Food Movement have captured attention of consumers, production suppliers and academic researchers. Local food advocates emphasize the benefits of locally grown food from fresher to better tastes and to more energy efficient due to shorter transportation distance....

Nanotechnology has tremendous potential in food and agriculture. Few economic studies focused on specific products made using nanotechnology, let alone food or food related products. Using a national choice experiment survey, this analysis examines consumers’ valuations for nano-attributes. As...

In combination with the emergence of genetically modified (GM) food, there has been an urgent call for GM labeling to provide relevant information disclosure. Using data collected in Beijing, China, this study attempts to address the issue of whether different types of information may have...