In Marketing 5.0, the celebrated promoter of the »Four P's of Marketing« Philip Kotler, explains how marketers can use …Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics … necessary to understand modern marketing, including: …

Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to … Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected …, Inclusive, and Social -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Breaking the Myths of Connectivity …