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Lateral marketing : new techniques for finding breakthrough ideas
Kotler, Philip; Trías de Bes, Fernando - 2003
Persistent link: https://www.econbiz.de/10001783648
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803407
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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011
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Ten deadly marketing sins : signs and solutions
Kotler, Philip - 2004
Persistent link: https://www.econbiz.de/10004284478
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004713992
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Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004926089
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004937901
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1982 - 4., völlig neubearb. Auf.
Persistent link: https://www.econbiz.de/10009605851
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Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009
Persistent link: https://www.econbiz.de/10014277193