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Asian competitors : marketing for competitiveness in the age of digital consumers
Kartajaya, Hermawan; Kotler, Philip; Hooi, Den Huan - 2019
Persistent link: https://www.econbiz.de/10011997021
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit - 2002
Persistent link: https://www.econbiz.de/10001639753
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Marketing 5.0 : Technologie für die Menschheit
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2021
Neues vom Marketing-Grossmeister. Drei tiefgreifende Entwicklungen prägen die Zukunft des Marketing: drastischer … technologischer Fortschritt, verändertes Kundenverhalten und Umbrüche in bisher funktionierenden Geschäftsmodellen. Marketing 5 …
Persistent link: https://www.econbiz.de/10012502099
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Metaverse - the new marketing universe
Hollensen, Svend; Kotler, Philip; Opresnik, Marc Oliver - In: The journal of business strategy 44 (2023) 3, pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2017
Persistent link: https://www.econbiz.de/10011561253
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2016
Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to … Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected …, Inclusive, and Social -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Breaking the Myths of Connectivity …
Persistent link: https://www.econbiz.de/10012683784