"These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more … connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today's marketers have added a … new consumer empowerment to 'big data' and new marketing analytics - have profoundly affected both marketers and the …

Preface -- About the authors -- Acknowledgements -- Defining marketing and the marketing process -- Creating customer … value and engagement -- Company and marketing strategy : partnering to build customer engagement, value and relationships … -- Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain …

"A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing …: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within … world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of …

Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer …, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und …