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~person:"Layton, Roger A."
~subject:"United States"
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Layton, Roger A.
Kotler, Philip
18
O'Brien, John C.
13
Pettman, Barrie
12
Colander, David C.
10
Rosen, Harvey S.
10
Samuels, Warren J.
9
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9
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Australasian marketing journal
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Macromarketing - a global focus ; Vol. 1
1
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ECONIS (ZBW)
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1
Diversity in
marketing
system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
2
When the commons call "enough", does
marketing
have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
3
Marketing
systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
4
Marketing
as a social science - comments to Roger Layton's article: "There could be more than
marketing
you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
5
Let's make a start : from
marketing
to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
6
There is more to
marketing
: an encore to Layton's ring cycle and the compelling case for
marketing
systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
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