Today the European agrofood sector is increasingly confronted with the threats as well as the opportunities of liberalizing markets. Therefore, competitiveness on global markets is becoming of paramount importance for European farmers. The challenges of global markets are accompanied by a...

Today the European agrofood sector is increasingly confronted with the threatsas well as the opportunities of liberalizing markets. Therefore, competitiveness on globalmarkets is becoming of paramount importance for European farmers. The challenges ofglobal markets are accompanied by a growing...

Angaben des Herkunftslandes auf Lebensmittelverpackungen sind von zunehmender Bedeutung und bieten Differenzierungspotentiale u.a. für Kakao-Erzeuger aus Entwicklungs- und Schwellenländern. Inwiefern ein Country-of-Origin-Effekt für den deutschen Verbraucher bei der Qualitätswahrnehmung von...

All firms need to work out strategic plans to exploit the existing market, but they differ in their capacity to implement and manage strategies. Considering the industrial organization and resource-based views in the strategic management literature, we understand that firm attributes, resources...

The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility...